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Interest in a cooperative mobile phone tariff with one's favorite club in a target group comparison
Source
Source
ONE8Y
Survey period
Survey period
06/20/2025 - 06/23/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,928 people interested sports (top 2 on a 4-point scale), with n=1,586 people interested in soccer (top 2 on a 4-point scale), n=1,086 soccer fans (top 1 on a 4-point scale) and n=46 VfL Wolfsburg fans
Question
Question
Would you consider a mobile phone plan offered specifically in cooperation between your favorite club and the mobile phone provider—provided it offers attractive terms and exclusive fan benefits?