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Importance of selected criteria in a mobile phone contract in a target group comparison
The survey compares mobile contract priorities across sports fans, soccer fans and VfL Wolfsburg fans — from price-performance to club offers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/20/2025 - 06/23/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,928 people interested sports (top 2 on a 4-point scale), with n=1,586 people interested in soccer (top 2 on a 4-point scale), n=1,086 soccer fans (top 1 on a 4-point scale) and n=46 VfL Wolfsburg fans
Question
Question
What is most important to you in a mobile phone contract? (multiple answers possible; aided answers)