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Most important criteria when choosing a travel destination in a target group comparison
The survey contrasts travel-decision drivers across the total population, sports-interested audiences and soccer fans — from value for money to sports events.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/10/2026 - 03/11/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,676 total population surveyed, with n=1,162 people interested in sports (top 2 on 4-point scale) and n=972 people interested in soccer (top 2 on 4-point scale)
Question
Question
What are your most important criteria when choosing a travel destination? (multiple answers possible; aided answers)