Reaction to price increases when booking trips among soccer target groups

Source

ONE8Y

Survey period

02/10/2026 - 02/11/2026

Survey country

Germany

Sample

n=1,466 total population surveyed, with n=1,040 people interested in sport (top 2 on 4-point scale), n=852 people interested in soccer (top 2 on 4-point scale) and n=544 soccer fans (top 1 on 4-point scale)

Question

Imagine a trip that you would generally book becomes 15% more expensive than planned. What would you be most likely to do?

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Reaction to price increases when booking trips among soccer target groups

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

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