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Reaction to price increases when booking trips among soccer target groups
The survey compares how soccer fans, sport-interested audiences and the total population react to a 15% price increase on travel bookings.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
02/10/2026 - 02/11/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,466 total population surveyed, with n=1,040 people interested in sport (top 2 on 4-point scale), n=852 people interested in soccer (top 2 on 4-point scale) and n=544 soccer fans (top 1 on 4-point scale)
Question
Question
Imagine a trip that you would generally book becomes 15% more expensive than planned. What would you be most likely to do?