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Attractiveness of the USA as a travel destination in a target group comparison
The survey contrasts USA travel attractiveness across five target groups — total population, sports fans, soccer fans, Gen Z and Best Agers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/10/2026 - 03/11/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,676 total population surveyed, with n=1,162 people interested in sports (top 2 on 4-point scale), n=972 people interested in soccer (top 2 on 4-point scale), of which n=257 Gen Z (up to 30 yrs.) and n=187 Best Ager (55+ yrs.)
Question
Question
How attractive do you currently find the USA as a travel destination?