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Travel readiness for 2026 in a target group comparison

The survey compares travel readiness for 2026 across total population, sports-interested audiences, Gen Z and Best Agers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/10/2026 - 03/11/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,676 total population surveyed, of which n=1,162 people interested in sports (top 2 on 4-point scale), with n=323 Gen Z (up to 30 yrs.) and n=213 Best Ager (55+ yrs.)
Question
Question
How strong is your general willingness to travel for the year 2026?