Sport/Ice hockey · own primary research

    Ice hockey data.
    Not estimated.
    Surveyed.

    Anyone investing in ice hockey often decides on the basis of reach estimates. Instead, the ONE8Y Database delivers representative survey data on ice hockey enthusiasts and fans — on sponsorship impact, target-group profile, awareness and media use.

    Own researchRepresentativeFilterable by marketExpanded weekly
    In the database · as of September 2026
    424statistics on ice hockey
    View all ice hockey statistics →
    From the latest survey

    What the data shows.

    55%of ice hockey fanswould attend an NHL game in Europe live
    45%would follow iton TV or via stream
    27%would buy merchandiseor a jersey

    A regular NHL presence in Europe meets concrete willingness to buy — not just curiosity.

    Source & methodologyONE8Y Database, June 2026. n = 1,232 sports enthusiasts, of whom n = 524 are interested in ice hockey and n = 156 are ice hockey fans. Question: “What would you consider if the NHL played regularly in Europe?”
    Section 01

    Sponsorship & partners

    11 analyses from the ice hockey data in the ONE8Y Database.

    Section 02

    Fans & target group

    28 analyses from the ice hockey data in the ONE8Y Database.

    Section 03

    Consumption & purchasing behaviour

    17 analyses from the ice hockey data in the ONE8Y Database.

    Section 04

    Media & reach

    6 analyses from the ice hockey data in the ONE8Y Database.

    Section 05

    Further analyses

    14 analyses from the ice hockey data in the ONE8Y Database.

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    This is an excerpt. The complete ice hockey data set with 424 analyses — filterable by market, topic and industry — is in the ONE8Y Database.

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