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Influence of free TV broadcasts of the Ice Hockey World Championship on the willingness to pay for a streaming package
The survey quantifies how free-TV coverage of the Ice Hockey World Championship splits fan willingness to pay — from unaffected to significantly deterred.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/20/2024 - 08/21/2024
Survey country
Survey country
Germany
Sample
Sample
n=778 people interested in soccer (top 2 on 4-point scale)
Question
Question
How much does the fact that some games are shown on free-to-air television influence your willingness to pay?