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Planned ways of engaging with a regular NHL presence in Europe along the ice hockey fan funnel
The survey breaks down how NHL Europe engagement intent diverges across sports fans, ice hockey fans and dedicated ice hockey fans — from live attendance to streaming.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/23/2026 - 06/24/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,232 people interested in sports (top 2 on 4-point scale), of which n=524 people interested in ice hockey (top 2 on 4-point scale) and n=156 ice hockey fans (top 1 on 4-point scale)
Question
Question
What would be an option for you if the NHL played regularly in Europe? (multiple answers possible; aided answers)