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Awareness of the NHL's plans for Europe along the ice hockey fan funnel
The survey breaks down NHL Europe awareness along the fan funnel — from general sports fans to ice hockey fans to dedicated ice hockey followers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/23/2026 - 06/24/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,230 people interested in sports (top 2 on 4-point scale), of which n=522 people interested in ice hockey (top 2 on 4-point scale) and n=156 ice hockey fans (top 1 on 4-point scale)
Question
Question
Have you heard that the NHL stages games in Europe or plans a stronger presence in Europe?