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Evaluation of the appeal of ice hockey as a sport for brands and sponsors
The survey breaks down how ice hockey is perceived across attractiveness tiers — from highly sponsor-friendly to unattractive — among brand decision-makers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/03/2025 - 06/04/2025
Survey country
Survey country
Germany
Sample
Sample
n=474 people interested in ice hockey (top 2 on 4-point scale)
Question
Question
How attractive do you think ice hockey is for brands and sponsors?