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Sport/Golf · own primary research
Golf data.
Not estimated.
Surveyed.
Anyone investing in golf often decides on the basis of reach estimates. Instead, the ONE8Y Database delivers representative survey data on golf enthusiasts and fans — on sponsorship impact, target-group profile, awareness and media use.
From the latest survey
What the data shows.
42%of French golf enthusiastsknow Esther Henseleit
93%of them see heras the great hope of German women's golf
4 weeksafter the silver medalin Paris — time of survey
An Olympic medal creates international awareness — measurable in a neighbouring market four weeks later.
Source & methodologyONE8Y Database, 6 to 9 September 2024, survey country France — four weeks after Esther Henseleit's silver medal at the Olympic Games in Paris. n = 250 golf enthusiasts (top 2 on a 4-point scale), of whom n = 105 know the golfer.
Section 01
Sponsorship & partners
36 analyses from the golf data in the ONE8Y Database.
- Interest in selected national golf competitions in 2022
- Suitability of Condor Airlines and its aircraft design for the sport of golf
- Interest in selected national golf competitions in 2022 among active golfers
- Followership of selected golf competitions (status: Mar/2023)
- Overview of broadcasting rights for selected golf competitions by country in 2023
- Interest in selected professional golf competitions in 2022
- Membership development of the German Golf Association (DGV) in the period 2000-2025
- Followership of selected social media channels of the German Golf Association (DGV)
- Interest in selected professional golf competitions in 2022 among active golfers
- Aided awareness of sponsors/ partners in the context of the German Golf League over time
- Overview of sponsors of The Chevron Championship at the Women's Golf Majors 2025
- Unaided awareness of sponsors/ partners in the context of the German Golf League (status: Jul/2023)
- Aided awareness of sponsors/ partners in the context of the German Golf Association (status: Jul/2023)
- Fit of the Doro company with the German Golf Association (DGV)
- Suitability of selected insurance comparison portals for the sport of golf
- Overview of sponsors of Women's PGA Championship at the Women's Golf Majors 2025
- Overview of sponsors of Women's British Open at the Women's Golf Majors 2025
- Sponsorship overview of The Masters golf tournament in 2023
- Aided awareness of sponsors/ partners in the context of the German Golf Association (status: May/2023)
- Overview of sponsors of The Evian Championship at the Women's Golf Majors 2025
- Sponsorship overview of the golf tournament U.S. PGA Championship in 2023
- Fit of selected automobile manufacturers as a sponsor/ partner to the sport of golf
- Acceptance of selected advertising strategies of golf sponsors/partners among people interested in golf
- Fit of selected automobile manufacturers as partners/ sponsors for the sport of golf
Section 02
Fans & target group
50 analyses from the golf data in the ONE8Y Database.
- Preferred travel time for golf trips among people interested in golf
- People interested in golf who have used Condor as their airline for golf trips over time
- Frequency of playing golf among people interested in golf
- Probability that people interested in golf will start playing golf this year
- Awareness, interest and intention to pursue the Tomorrow Golf League (TGL) in selected countries
- Interest in selected golf series/events in 2022
- Interest in 9-hole golf by age, gender
- Attractiveness of client/ invitation tournament series in golf by income
- Interest in selected golf series/events in 2022 among active golfers
- Change of interest in golf over the last two years (status: Aug/2022)
- Active golf participation among people interested in golf
- Interest in Golf by Nielsen regions
- Membership in a golf club by job position
- Influence of golf influencers (golf testimonial, golf brand ambassador) on the purchase of a product among people interested in golf
- Amount of annual membership fees for golf clubs
- Importance of different measures to increase golf’s appeal among younger target groups
- Development of interest in golf 2024 over time by region
- Intention to buy of select car brands among golf fans
- International role models for fan acquisition and engagement in German golf
- Ownership of select car brands among golf fans
- Comparison of the Top 5 associations with Condor by people interested in sports and golf over time
- Change in interest in golf over the past two years (Status: Jan/2024)
- Aided awareness of selected golfers among people interested in golf
- Unaided monthly willingness to pay for golf club membership
Section 03
Consumption & purchasing behaviour
10 analyses from the golf data in the ONE8Y Database.
- Comparison of prize money between the PGA Tour and LIV Golf in 2023
- Price money development of the golf tournament The Masters in the period 2017-2023
- Price money development of the golf tournament The Open in the period 2016-2022
- Price money development of the golf tournament U.S. PGA Championship in the period 2017-2022
- Ranking of prize money of selected major golf tournaments (status: Apr/2023)
- Top 10 aided awareness of selected golfers among people who are frequently influenced by influencers to buy products
- Top 10 aided awareness of selected golfers among people who are frequently influenced by influencers to buy products
- Price money development of the golf tournament U.S. Open in the period 2017-2022
- Top 10 PGA Tour golfers by prize money winnings (status: Jun/2023)
- U.S. OPEN 2023 Golf Tournament Ticket Prices by Categories
Section 04
Awareness & image
10 analyses from the golf data in the ONE8Y Database.
- Awareness of the German Golf League
- Awareness of golfer Esther Henseleit and her significance for German golf
- Leveraging individual top performances for the perception of german golf
- Aided awareness of the sport organization German Golf Association (DGV)
- Aided awareness of the plattform golf.de
- Sustainability perception of german golf
- Most effective sustainability measures for golf’s public perception
- Top 10 aided awareness of selected golfers among active golfers
- Aided brand awareness and image evaluation of selected senior mobile phone manufacturers among active golfers
- Aided brand awareness and image evaluation of selected suppliers for prefabricated houses among active golfers
Section 05
Media & reach
6 analyses from the golf data in the ONE8Y Database.
- Satisfaction with the social media presence of the German Golf Association (DGV) in 2022
- Frequency of usage of the golf.de platform
- Actively practicing the sport of golf over time
- Top 25 LIV Golf players by social media followership (status: Mar/2023)
- Distribution of broadcasting rights for the U.S. OPEN 2023 golf tournament by region
- Frequency of engagement with the topic of golf (consumption of news, website visits, social media, etc.)
Section 06
Further analyses
18 analyses from the golf data in the ONE8Y Database.
- Installation of selected golf apps on the smartphone
- Most important factors for golf tourists when choosing an airline
- Intention to visit selected golf destinations
- Evaluation of selected measures for the more intensive/ renewed practice of golf
- Golf destinations already visited and future visit intentions
- Most popular countries for a golf trip in 2023
- Reasons for playing golf
- Start of active practice of golf
- Attractiveness of client/invitation tournament series in golf
- Key success factors for establishing a German golf star as the face of the sport
- Practicing the sport of golf by years of activity
- Participation in golf client/invitation tournament series by job position
- Allocation of selected attributes to the sport of golf
- Current or former actively practicing golf (status: Aug/2022)
- Current or former actively practicing golf by job position (status: Aug/2022)
- Openness of German golf to technological innovations
- Greatest potential of AI and data analytics in german golf
- Biggest weakness in the current communication of German golf
More sports
108 sports in the database.
The ONE8Y Database covers far more than football. A selection:
This is an excerpt. The complete golf data set with 373 analyses — filterable by market, topic and industry — is in the ONE8Y Database.
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