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Sport/Padel · own primary research
Padel data.
Not estimated.
Surveyed.
Anyone investing in padel often decides on the basis of reach estimates. Instead, the ONE8Y Database delivers representative survey data on padel enthusiasts and fans — on sponsorship impact, target-group profile, awareness and media use.
From the latest survey
What the data shows.
33%of top earners among padel enthusiastsspend €200 or more a month on sport
21%of active padel playersalso spend €200 or more
14%of all padel enthusiastsreach this spending bracket
Padel reaches an audience with strong purchasing power — willingness to spend is well above the sports average.
Source & methodologyONE8Y Database, April to August 2026. n = 1,652 padel enthusiasts (top 2 on a 4-point scale), of whom n = 572 active padel players and n = 464 top earners (monthly net income above €4,500). Question: “How much do you spend on sport per month on average?”
Section 01
Fans & target group
5 analyses from the padel data in the ONE8Y Database.
- Alternative sports to padel among people interested in padel by gender
- Social media follower from padel accounts in a gender comparison
- Reasons for not playing padel actively among people interested in padel by gender
- Requirements for taking up padel among people interested in padel by gender
- Satisfaction with selected aspects of the padel facility in a target group comparison
More sports
108 sports in the database.
The ONE8Y Database covers far more than football. A selection:
This is an excerpt. The complete padel data set with 6 analyses — filterable by market, topic and industry — is in the ONE8Y Database.
Padel sponsorship with data.
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ONE8Y GmbH · Global Sports Data & Advisory · Wiesbaden