Sport/Handball · own primary research

    Handball data.
    Not estimated.
    Surveyed.

    Anyone investing in handball often decides on the basis of reach estimates. Instead, the ONE8Y Database delivers representative survey data on handball enthusiasts and fans — on sponsorship impact, target-group profile, awareness and media use.

    Own researchRepresentativeFilterable by marketExpanded weekly
    In the database · as of September 2026
    615statistics on handball
    View all handball statistics →
    From the latest survey

    What the data shows.

    64%consider Pumaa very good fit for handball
    93%Puma overallvery or rather good fit
    20DHB sponsorsindividually tested for brand fit

    Brand fit is measurable — and it differs between sponsors by more than 35 percentage points.

    Source & methodologyONE8Y Database, January to February 2025. n = 774 handball enthusiasts (top 2 on a 4-point scale). Question: “In your opinion, how well do the following companies/brands, which you were able to identify as partners of the German Handball Federation, fit handball?”
    Section 01

    Sponsorship & partners

    55 analyses from the handball data in the ONE8Y Database.

    Section 02

    Fans & target group

    57 analyses from the handball data in the ONE8Y Database.

    Section 03

    Consumption & purchasing behaviour

    8 analyses from the handball data in the ONE8Y Database.

    Section 04

    Awareness & image

    11 analyses from the handball data in the ONE8Y Database.

    Section 05

    Media & reach

    12 analyses from the handball data in the ONE8Y Database.

    Section 06

    Further analyses

    26 analyses from the handball data in the ONE8Y Database.

    More sports

    108 sports in the database.

    The ONE8Y Database covers far more than football. A selection:

    Basketball Ice hockey Cycling Volleyball Golf American Football Motorsport Padel

    This is an excerpt. The complete handball data set with 615 analyses — filterable by market, topic and industry — is in the ONE8Y Database.

    Handball sponsorship with data.

    In 30 minutes we show you live which figures exist for your question — and which don't.

    Book a demo call → Register for free →
    ONE8Y GmbH · Global Sports Data & Advisory · Wiesbaden

    CONFIRM UPGRADE

    You are already logged in. By confirming your order, your current package will be upgraded to the paid {targetPlan} package and you will get full access to all statistics in the database.

    Your upgrade request has been successfully submitted. We will get back to you.

    UPGRADE OVERVIEW

    BASIC PACKAGE

    €

    PER MONTH

    ANNUAL BILLING – 12 MONTH TERM (STARTING IMMEDIATELY)

    Secure Payment via Invoice

    Login to the account
    Datenschutzerklärung

    The advantages of the One8y Database

    • 100% valid data
    • Daily new insights
    • Highest practical relevance
    • Multiple accesses
    Join Now
    Register