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Top 10 markets with the largest sponsorship volume in Formula 1 2023 season

The ranking contrasts F1 sponsorship deal volume and estimated annual spend across markets — from the US and UK to Malaysia and Switzerland.
PREMIUM
Source
Source
ONE8Y; GlobalData
Survey date
Survey date
06/23/2023
Survey country
Survey country
Global
Sample
Sample
n=309 analyzed sponsorship deals of the Formula 1 teams in the 2023 season
Question
Question
In which countries do most corporate sponsorship deals with Formula 1 teams take place? What is the estimated sponsorship volume in each country?