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Perception of selected types of sponsor advertising at Formula 1 races
The survey compares how F1 car, driver suit and trackside signage advertising registers differently among F1 fans versus general F1 interested audiences.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
08/24/2022
Survey country
Survey country
Germany
Sample
Sample
n=493 interested in Formula 1 (top 2 on 4-point scale), compared to n=289 Formula 1 fans (top 1 on 4-point scale)
Question
Question
Which of the following types of sponsor advertising do you notice when you watch Formula 1 races? (aided answers)