Brand associations of car manufacturers with winter sports and motorsport in a target group comparison

Source

ONE8Y

Survey period

01/20/2026 - 01/21/2026

Survey country

Germany

Sample

n=1,128 people interested in sports (top 2 on 4-point scale), with n=559 people interested in winter sports (top 2 on 4-point scale) and n=562 people interested in motor sports

Question

Which car manufacturers do you most strongly associate with winter sports? (multiple answers possible; aided answers); And which car manufacturers do you most strongly associate with motorsports? (multiple answers possible; aided answers)

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Brand associations of car manufacturers with winter sports and motorsport in a target group comparison

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

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