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Brand associations of car manufacturers with winter sports and motorsport in a target group comparison
The survey contrasts car brand associations across winter sports and motorsport — comparing general sports fans against winter sports and motorsport enthusiasts.
The survey contrasts car brand associations across winter sports and motorsport — comparing general sports fans against winter sports and motorsport enthusiasts.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
01/20/2026 - 01/21/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,128 people interested in sports (top 2 on 4-point scale), with n=559 people interested in winter sports (top 2 on 4-point scale) and n=562 people interested in motor sports
Question
Question
Which car manufacturers do you most strongly associate with winter sports? (multiple answers possible; aided answers); And which car manufacturers do you most strongly associate with motorsports? (multiple answers possible; aided answers)