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Interest, Test drive willingness, intention to purchase and FRS of selected car brands among people interested in hockey
The survey compares interest, test drive intent, purchase consideration and FRS across 24 car brands among hockey fans — from Audi and BMW to BYD.
The survey compares interest, test drive intent, purchase consideration and FRS across 24 car brands among hockey fans — from Audi and BMW to BYD.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
01/13/2026 - 01/14/2026
Survey country
Survey country
Germany
Sample
Sample
n=392 people interested in hockey (Field & Hall) (top 2 on 4-point scale)
Question
Question
Which car brands are you generally interested in? (Multiple answers possible; aided answers); Which car brand would you like to test drive in the next 6 months? (Multiple answers possible; aided answers); Which of the following car brands are you considering for your next car purchase? (Multiple answers possible; aided answers); On a scale of 0 to 10, how likely are you to recommend the following car manufacturers to a friend or colleague? (aided responses)