Purchase intention and brand preference among hockey target groups when buying their next car

Source

ONE8Y

Survey period

01/13/2026 - 01/14/2026

Survey country

Germany

Sample

n=1,513 total population surveyed, of which n=392 people interested in hockey (Field & Hall) (top 2 on 4-point scale) and n=113 hockey-fans (top 1 on 4-point scale)

Question

Which of the following car brands are you considering for your next car purchase? (Multiple answers possible; aided answers)

More Statistics

Preference for selected car brands for a test drive among hockey target groups view
Interest, Test drive willingness, intention to purchase and FRS of selected car brands among people interested in hockey view
Interest in car brands among selected hockey target groups view
Interest in car brands among selected hockey target groups view
Ownership of selected car brands among selected hockey target groups view

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Purchase intention and brand preference among hockey target groups when buying their next car

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

More Statistics

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