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Preferred way of following motorsport in a generational comparison
The survey contrasts how motorsport fans follow the sport across generations — from free TV dominance among Best Agers 55+ to social media among Gen Z.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/30/2026 - 04/01/2026
Survey country
Survey country
Germany
Sample
Sample
n=748 people interested in motorsport (top 2 on 4-point scale), of which n=258 Gen Z (up to 30 yrs.) and n=60 Best Ager (55+ yrs.)
Question
Question
How do you mainly follow motorsport? (multiple answers possible; aided answers)