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Channels used to follow the FIBA EuroBasket 2025 in a generational comparison
The survey contrasts how Gen Z and Best Agers followed FIBA EuroBasket 2025 — from RTL live broadcasts to YouTube highlights and social media clips.
The survey contrasts how Gen Z and Best Agers followed FIBA EuroBasket 2025 — from RTL live broadcasts to YouTube highlights and social media clips.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/16/2025 - 09/17/2025
Survey country
Survey country
Germany
Sample
Sample
n=714 people interested in basketball (top 2 on 4-point scale), who actively followed the FIBA EuroBaskets 2025 or have heard something about it in passing, compared with n=126 Gen Z and n=136 Best Ager 55+
Question
Question
On which channels did you follow the FIBA EuroBasket 2025? (multiple answers possible; aided answers)