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Expected channels for following the 2026 FIFA World Cup in a generational comparison
The chart documents which channels soccer-interested people in Germany plan to use to follow the 2026 FIFA World Cup, surveyed in March 2026. Results are broken down by three groups: all soccer-interested respondents, Gen Z (up to 30 years), and Best Agers (55+).
Among all soccer-interested respondents, streaming services and linear TV are tied at 41% each — the two front-runners overall. The generational gap on linear TV is the widest contrast in the dataset: 69% of Best Agers plan to use ARD, ZDF, or RTL, compared to just 29% of Gen Z. Social media (Instagram, TikTok, X) shows the reverse pattern: 33% among Gen Z versus 8% among Best Agers. Live tickers and sports apps reach 30% across both the total group and Gen Z, and 22% among Best Agers. Public viewing venues are planned by 26% of Gen Z and 13% of Best Agers.
Source
Source
ONE8Y
Survey period
Survey period
03/24/2026 - 03/25/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,688 people interested in soccer (top 2 on 4-point scale), of which n=692 Gen Z (up to 30 yrs.) and n=316 Best Ager (55+ yrs.)
Question
Question
Through which channels do you mainly plan to follow the World Cup 2026? (multiple answers possible; aided answers)