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Planned media coverage of the FIFA World Cup 2026 in a generational comparison
The survey compares planned FIFA World Cup 2026 media coverage across soccer fans — contrasting Gen Z intent against Best Ager commitment.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/24/2026 - 03/25/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,688 people interested in soccer (top 2 on 4-point scale), of which n=692 Gen Z (up to 30 yrs.) and n=316 Best Ager (55+ yrs.)
Question
Question
From 11 June to 19 July 2026, the FIFA World Cup will take place in North America. Are you planning to follow the tournament through media?