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Coping with the late kick-off times of the FIFA World Cup 2026 in a generational comparison



Source

Source


ONE8Y

Survey period

Survey period


03/24/2026 - 03/25/2026

Survey country

Survey country


Germany

Sample

Sample


n=1,688 people interested in soccer (top 2 on 4-point scale), of which n=692 Gen Z (up to 30 yrs.) and n=316 Best Ager (55+ yrs.)

Question

Question


The FIFA World Cup 2026 takes place in North America. Late kick-off times (from 22:00 / 00:00 / 03:00 CET) are expected. How do you personally plan to follow the matches? (multiple answers possible; aided answers)

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