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Coping with the late kick-off times of the FIFA World Cup 2026 in a generational comparison
The survey contrasts how Gen Z and Best Agers plan to cope with FIFA World Cup 2026 night kick-offs — from live viewing to highlight clips.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/24/2026 - 03/25/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,688 people interested in soccer (top 2 on 4-point scale), of which n=692 Gen Z (up to 30 yrs.) and n=316 Best Ager (55+ yrs.)
Question
Question
The FIFA World Cup 2026 takes place in North America. Late kick-off times (from 22:00 / 00:00 / 03:00 CET) are expected. How do you personally plan to follow the matches? (multiple answers possible; aided answers)