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Planned device usage for following the 2026 FIFA World Cup in a generational comparison
The survey contrasts device preferences for the 2026 FIFA World Cup between Gen Z and Best Agers — from smartphone-first to TV-dominant.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/24/2026 - 03/25/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,688 people interested in soccer (top 2 on 4-point scale), of which n=692 Gen Z (up to 30 yrs.) and n=316 Best Ager (55+ yrs.)
Question
Question
Which device are you likely to use most often for following the FIFA World Cup 2026?