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Impact of the time difference on digital channel usage at the 2026 FIFA World Cup
Source
Source
ONE8Y
Survey period
Survey period
03/24/2026 - 03/25/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,688 people interested in soccer (top 2 on 4-point scale), of which n=692 Gen Z (up to 30 yrs.) and n=316 Best Ager (55+ yrs.)
Question
Question
Do you expect to use digital channels (highlights, clips, social media) more due to the time difference than you would at a World Cup in Europe?