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Impact of the time difference on digital channel usage at the 2026 FIFA World Cup
The survey differentiates how expected digital channel usage at the 2026 FIFA World Cup shifts between Gen Z and Best Agers due to time zones.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/24/2026 - 03/25/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,688 people interested in soccer (top 2 on 4-point scale), of which n=692 Gen Z (up to 30 yrs.) and n=316 Best Ager (55+ yrs.)
Question
Question
Do you expect to use digital channels (highlights, clips, social media) more due to the time difference than you would at a World Cup in Europe?