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Importance of selected aspects for a motorsport sponsorship by NeoBroker
The survey breaks down why motorsport sponsorship appeals to neobrokers like Bitpanda — comparing international coverage, media interest and tech-savvy reach across fan segments.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/20/2025 - 06/23/2025
Survey country
Survey country
Germany
Sample
Sample
n=2,516 total population surveyed, with n=1,024 motorsport enthusiasts (top 2 on a 4-point scale) and n=454 motorsport fans (top 1 on a 4-point scale)
Question
Question
In your opinion, what are the most important reasons why neo-brokers such as Bitpanda should engage in motorsport sponsorship?