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Perception of neo-brokers as partners in sports sponsorship in a target group comparison
Source
Source
ONE8Y
Survey period
Survey period
06/20/2025 - 06/23/2025
Survey country
Survey country
Germany
Sample
Sample
n=2,516 total population surveyed, compared with n=1,928 people interested in sports (top 2 on a 4-point scale), n=1,586 people interested in soccer (top 2 on a 4-point scale), n=1,024 people interested in motorsports (top 2 on a 4-point scale), n=958 people interested in handball (top 2 on a 4-point scale) and n=960 people interested in basketball (top 2 on a 4-point scale)
Question
Question
Have you ever noticed that neo-brokers such as Bitpanda, Smartbroker, or Scalable Capital appear as sponsors in sports?