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    Formula 1 US sponsorship from 2020 to 2026 by value and deal volume

    The time series tracks how US brand investment in Formula 1 grew from 5 deals worth $40m in 2020 to 13 deals worth $176m by 2026.
    PREMIUM

    Source

    Source

    ONE8Y; GlobalData

    Survey date

    Survey date

    05/08/2026

    Survey country

    Survey country

    Global

    Sample

    Sample

    n=7 seasons

    Question

    Question

    How did annual sponsorship value and deal volume from US brands in Formula 1 develop from 2020 to 2026?

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