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Formula 1 US Brand sponsorship from 2020 to 2026 by value and deal volume
The time series tracks how US brand investment in Formula 1 grew from 5 deals worth $40m in 2020 to 13 deals worth $176m by 2026.
PREMIUM
Source
Source
ONE8Y; GlobalData
Survey date
Survey date
05/08/2026
Survey country
Survey country
Global
Sample
Sample
n=7 seasons
Question
Question
How did annual sponsorship value and deal volume from US brands in Formula 1 develop from 2020 to 2026?