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    Formula 1 sponsorship values in 2026 by brand market

    The ONE8Y data breaks down how F1 sponsorship value and deal volume are distributed across markets — from the USA and France to Qatar and India.
    PREMIUM

    Source

    Source

    ONE8Y; GlobalData

    Survey date

    Survey date

    05/08/2026

    Survey country

    Survey country

    Global

    Sample

    Sample

    n=38 sponsorship deals

    Question

    Question

    How are Formula 1 sponsorship values and deal volumes distributed by brand market in the 2026 season?

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