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    Annual sponsorship values of Formula 1 partners in 2026 by partner tier

    The data breaks down F1 sponsorship deal values by partner tier — from LVMH and Heineken at Global level to McDonald's and Lego as Other Partners.
    PREMIUM

    Source

    Source

    ONE8Y; GlobalData

    Survey date

    Survey date

    05/08/2026

    Survey country

    Survey country

    Global

    Sample

    Sample

    n=38 sponsorship deals

    Question

    Question

    What are the annual deal values of Formula 1 partners in the 2026 season by partner tier?

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