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Influence of a high-quality music program on the decision to buy tickets for a motorsport event
The survey quantifies how a high-quality music program shifts motorsport ticket purchase intent — contrasting general motorsport fans with DTM fans.
The survey quantifies how a high-quality music program shifts motorsport ticket purchase intent — contrasting general motorsport fans with DTM fans.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
02/18/2025 - 02/19/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,126 people interested in motorsport (top 2 on 4-point scale), with n=392 DTM fans (Top 1 on 4-point scale)
Question
Question
Would you be more likely to buy a ticket for a motor sport event if it also featured a high-quality music program? (aided answers)