Sport/American football · own primary research

    American football data.
    Not estimated.
    Surveyed.

    Anyone investing in American football often decides on the basis of reach estimates. Instead, the ONE8Y Database delivers representative survey data on American football enthusiasts and fans — on sponsorship impact, target-group profile, awareness and media use.

    Own researchRepresentativeFilterable by marketExpanded weekly
    In the database · as of September 2026
    252statistics on American football
    View all American football statistics →
    From the latest survey

    What the data shows.

    77%of American football enthusiastsare interested in the NFL
    72%of Gen Zshow interest in the NFL
    68%of best agers 55+do too

    In Germany, the NFL reaches younger and older audiences almost equally — a rare finding.

    Source & methodologyONE8Y Database, October 2025. n = 415 American football enthusiasts (top 2 on a 4-point scale), compared with n = 140 Gen Z and n = 51 best agers 55+. The values for best agers are based on a small sample.
    Section 01

    Sponsorship & partners

    24 analyses from the American football data in the ONE8Y Database.

    Section 02

    Fans & target group

    34 analyses from the American football data in the ONE8Y Database.

    Section 03

    Consumption & purchasing behaviour

    4 analyses from the American football data in the ONE8Y Database.

    Section 04

    Awareness & image

    6 analyses from the American football data in the ONE8Y Database.

    Section 05

    Media & reach

    6 analyses from the American football data in the ONE8Y Database.

    Section 06

    Further analyses

    24 analyses from the American football data in the ONE8Y Database.

    More sports

    108 sports in the database.

    The ONE8Y Database covers far more than football. A selection:

    Basketball Handball Ice hockey Cycling Volleyball Golf Motorsport Padel

    This is an excerpt. The complete American football data set with 252 analyses — filterable by market, topic and industry — is in the ONE8Y Database.

    American football sponsorship with data.

    In 30 minutes we show you live which figures exist for your question — and which don't.

    Book a demo call → Register for free →
    ONE8Y GmbH · Global Sports Data & Advisory · Wiesbaden

    CONFIRM UPGRADE

    You are already logged in. By confirming your order, your current package will be upgraded to the paid {targetPlan} package and you will get full access to all statistics in the database.

    Your upgrade request has been successfully submitted. We will get back to you.

    UPGRADE OVERVIEW

    BASIC PACKAGE

    €

    PER MONTH

    ANNUAL BILLING – 12 MONTH TERM (STARTING IMMEDIATELY)

    Secure Payment via Invoice

    Login to the account
    Datenschutzerklärung

    The advantages of the One8y Database

    • 100% valid data
    • Daily new insights
    • Highest practical relevance
    • Multiple accesses
    Join Now
    Register