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Aided and unaided awareness of sponsors/ partners in the context of the NFL and American Football
The survey contrasts aided versus unaided NFL sponsor recall — measuring the awareness gap between Coca-Cola, Nike, Pepsi, Budweiser and Red Bull.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
01/25/2023 - 01/26/2023
Survey country
Survey country
Germany
Sample
Sample
n=396 interested in American Football (top 2 on 4-point scale)
Question
Question
Which companies/ sponsors spontaneously come to mind when you think of the NFL and American football? (unaided answers); Not everything always comes to mind immediately. Which of the following companies have you ever noticed in context as sponsors/ partners with the NFL and American football? (aided answers)