Sport/Basketball · own primary research

    Basketball data.
    Not estimated.
    Surveyed.

    Anyone investing in basketball often decides on the basis of reach estimates. Instead, the ONE8Y Database delivers representative survey data on basketball enthusiasts and fans — on sponsorship impact, target-group profile, awareness and media use.

    Own researchRepresentativeFilterable by marketExpanded weekly
    In the database · as of September 2026
    681statistics on basketball
    View all basketball statistics →
    From the latest survey

    What the data shows.

    49%of basketball enthusiastsare more interested in the BBL after EuroBasket 2025
    52%with incomes above €5,500interest rose significantly or slightly
    41%unchangedinterest stayed the same

    EuroBasket 2025 had an effect — strongest among high-income audiences.

    Source & methodologyONE8Y Database, October 2025. n = 558 basketball enthusiasts (top 2 on a 4-point scale). Question: “Has your interest in the Basketball Bundesliga (BBL) changed since the successful EuroBasket 2025?”
    Section 01

    Sponsorship & partners

    42 analyses from the basketball data in the ONE8Y Database.

    Section 02

    Fans & target group

    40 analyses from the basketball data in the ONE8Y Database.

    Section 03

    Consumption & purchasing behaviour

    5 analyses from the basketball data in the ONE8Y Database.

    Section 04

    Awareness & image

    5 analyses from the basketball data in the ONE8Y Database.

    Section 05

    Media & reach

    10 analyses from the basketball data in the ONE8Y Database.

    Section 06

    Further analyses

    30 analyses from the basketball data in the ONE8Y Database.

    More sports

    108 sports in the database.

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    This is an excerpt. The complete basketball data set with 681 analyses — filterable by market, topic and industry — is in the ONE8Y Database.

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    ONE8Y GmbH · Global Sports Data & Advisory · Wiesbaden

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