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Aided awareness of sponsors/ partners of the German Basketball Federation (DBB)
The survey compares DBB sponsor awareness across basketball fans, Gen Z and Best Agers — from Adidas and Telekom down to niche brands.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
01/05/2026 - 01/07/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,529 people interested in basketball (top 2 on 4-point scale), with n=310 Gen Z and n=369 Best Ager
Question
Question
Which of the following sponsors have you already noticed as partners of the German Basketball Federation (DBB)?