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Probability of engaging in sponsor activations within the basketball context
The survey breaks down how fan willingness to engage in basketball sponsor activations is distributed — from very likely to firmly opposed.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
10/07/2025 - 10/08/2025
Survey country
Survey country
Germany
Sample
Sample
n=558 people interested in basketball (top 2 on 4-point scale)
Question
Question
How likely is it that you would take part in a fan campaign organized by a basketball sponsor?