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Influence of basketball sponsorship on brand perception and purchase intention by income
The survey breaks down how basketball sponsorship shapes brand credibility and purchase intent across income brackets from under 2.5k to over 5.5k.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
10/07/2025 - 10/08/2025
Survey country
Survey country
Germany
Sample
Sample
n=558 people interested in basketball (top 2 on 4-point scale), including n=194 with a personal net income of <2.5k, n=134 with a personal net income of 2.5k–3.5k, n=100 with a personal net income of 3.5k–4.5k, n=54 with a personal net income of 4.5k–5.5k, and n=58 with a personal net income of >5.5k
Question
Question
How does a sponsor’s involvement in basketball affect you? (Multiple answers possible; aided answers)