Login to the account
Exclusive statistics
For unrestricted access you need one of our packages:
- Basic
(0 remaining views)
- Advanced
(0 remaining views)
- Expert
(0 remaining views)
- Sprint
(0 remaining views)
Impact of sports sponsorship on purchase decisions amonmg people interested in sports in Denmark
Source
Source
ONE8Y
Survey period
Survey period
02/03/2026 - 02/09/2026
Survey country
Survey country
Denmark
Sample
Sample
n=785 people interested in sports, with n=567 people interested in soccer (top 2 on 4-point scale), n=528 people interested in handball (top 2 on 4-point scale), n=292 people interested in basketball (top 2 on 4-point scale) and n=373 people interested in cycling (top 2 on 4-point scale) in Denmark
Question
Question
Do you prefer to buy products from brands that sponsor sports competitions, clubs, or athletes?