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Decision factors when purchasing work wear and safety shoes in a target group comparison
The survey compares workwear purchase drivers across soccer, handball and basketball fans, decision-makers and general workwear buyers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/14/2026 - 03/16/2026
Survey country
Survey country
Germany
Sample
Sample
n=844 people who have purchased workwear or safety shoes within a period of two years, with n=752 people interested in sports (top 2 on a 4-point-scale), n=664 people interested in soccer (top 2 on a 4-point-scale), n=464 people interested in basketball (top 2 on a 4-point-scale) and n=300 decision-makers for workwear
Question
Question
Which factor had the greatest influence on your last purchase decision for work clothing / safety shoes?