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Purchase channels for workwear and safety shoes in a target group comparison


The survey compares workwear and safety shoe purchase channels across six buyer segments — from general workwear buyers to handball and basketball fans.
PREMIUM

Source

Source


ONE8Y

Survey period

Survey period


03/14/2026 - 03/16/2026

Survey country

Survey country


Germany

Sample

Sample


n=844 people who have purchased workwear or safety shoes within a period of two years, with n=752 people interested in sports (top 2 on a 4-point-scale), n=664 people interested in soccer (top 2 on a 4-point-scale), n=464 people interested in basketball (top 2 on a 4-point-scale) and n=300 decision-makers for workwear

Question

Question


Where do you mainly buy work clothing or safety shoes? (multiple answers possible; aided answers)

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