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Perception of workwear brands as sports sponsors in a target group comparison
The survey compares workwear brand sponsorship perception across handball, basketball, soccer fans and decision-makers — from Engelbert Strauss to Cofra.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/14/2026 - 03/16/2026
Survey country
Survey country
Germany
Sample
Sample
n=1.214 people interested in sports (top 2 on a 4-point-scale),with n=1,040 people interested in soccer (top 2 on a 4-point-scale), n=632 people interested in basketball (top 2 on a 4-point-scale) and n=308 decision-makers for workwear
Question
Question
Which of the following brands and companies in the area of work clothing have you noticed as a sponsor/partner in sports? (multiple answers possible; aided answers)