Login to the account
Database statistics
To access free or premium statistics, you need one of our packages:
- Free package
(0 remaining views)
- Basic package
(0 remaining views)
- Advanced package
(0 remaining views)
- Expert package
(0 remaining views)
Cult status and brand personality of workwear brands in a target group comparison
The survey compares workwear cult status across audience segments — Engelbert Strauss, Carhartt and Puma Safety vs. soccer, handball and basketball fans.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/14/2026 - 03/16/2026
Survey country
Survey country
Germany
Sample
Sample
n=952 people who wear specialized workwear or safety shoes in their job, with n=1.272 people interested in sports (top 2 on a 4-point-scale), n=1,088 people interested in soccer (top 2 on a 4-point-scale), n=638 people interested in handball (top 2 on a 4-point-scale and n=652 people interested in basketball (top 2 on a 4-point-scale)
Question
Question
Which workwear brands have a special cult status or a strong brand personality for you personally? (multiple answers possible; aided answers)