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Main brands for workwear in a target group comparison
The survey compares workwear brand preferences across sports fan segments — Engelbert Strauss, Carhartt, Uvex and Dassy among soccer, handball and basketball audiences.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/14/2026 - 03/16/2026
Survey country
Survey country
Sample
Sample
n=952 people who wear specialized workwear or safety shoes in their job, with n=1.272 people interested in sports (top 2 on a 4-point-scale), n=1,088 people interested in soccer (top 2 on a 4-point-scale), n=638 people interested in handball (top 2 on a 4-point-scale) and n=652 people interested in basketball (top 2 on a 4-point-scale)
Question
Question
Which of these brands is or was your MAIN brand for workwear (clothing)?