Likelihood of purchase preference for brands that are active as sponsors in handball in a country comparison

Source

ONE8Y

Survey period

02/02/2026 - 02/09/2026

Survey country

Germany, Denmark

Sample

n=1,362 people interested in handball (top 2 on 4-point scale), of which n=880 are from Germany and n=482 are from Denmark

Question

How likely is it that you would prefer products from companies/brands due to their sponsorship or engagement in handball over products from other manufacturers, assuming equal price and performance?

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Likelihood of purchase preference for brands that are active as sponsors in handball in a country comparison

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

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