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Likelihood of purchase preference for brands that are active as sponsors in handball



Source

Source


ONE8Y

Survey period

Survey period


01/07/2026 - 02/03/2026

Survey country

Survey country


Germany

Sample

Sample


n=2,480 people interested in handball (top 2 on 4-point scale), with n=1,554 on 01/07/2026 and n=926 on 02/03/2026

Question

Question


How likely is it that you would prefer products from companies/brands because of their sponsorship/engagement in handball over products from other manufacturers when purchasing (at the same price and with the same performance)?

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