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Likelihood of purchase preference for brands that are active as sponsors in handball
The survey quantifies how handball sponsorship shapes purchase preference — from strong brand pull to clear rejection among consumers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
01/07/2026 - 02/03/2026
Survey country
Survey country
Germany
Sample
Sample
n=2,480 people interested in handball (top 2 on 4-point scale), with n=1,554 on 01/07/2026 and n=926 on 02/03/2026
Question
Question
How likely is it that you would prefer products from companies/brands because of their sponsorship/engagement in handball over products from other manufacturers when purchasing (at the same price and with the same performance)?