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Influence of table tennis sponsorship on product purchase preference in a target group comparison
The survey quantifies how table tennis sponsorship shapes purchase preference — contrasting people interested in table tennis with dedicated fans.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
01/05/2026 - 01/07/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,444 people interested in table tennis (top 2 on 4-point scale), with n=436 Table tennis fans (top 1 on 4-point scale)
Question
Question
To what extent does sponsorship or involvement in table tennis lead you to prefer products from these companies/brands over other manufacturers, assuming equal price and performance?