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Influence of sponsorship at the 2024 European Handball Championship on consumer preferences
The survey quantifies how handball sponsorship at Euro 2024 shifts purchase preference — from strong intent to clear rejection across four likelihood tiers.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
01/30/2024
Survey country
Survey country
Germany
Sample
Sample
n=1,458 people interested in handball (top 2 on 4-point scale)
Question
Question
How likely is it that you would prefer to buy products from companies/brands due to their sponsorship/engagement to handball compared to products from other manufacturers (at the same price and with the same performance)?