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Influence of sports sponsorship on the choice of hardware store among selected target groups
The survey contrasts hardware store sponsorship affinity across three segments — sports-interested adults, Gen Z and Best Agers.
The survey contrasts hardware store sponsorship affinity across three segments — sports-interested adults, Gen Z and Best Agers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/15/2025 - 08/16/2025
Survey country
Survey country
Germany
Sample
Sample
n=2,008 people interested in sports (top 2 on a 4-point scale), of which n=612 Gen Z und n=566 Best Ager
Question
Question
Would you be more likely to go to a hardware store that supports sports clubs or sporting events that you are interested in?