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Purchase behaviour for major investments in the home in a target group comparison
The survey compares purchase behaviour for major home investments across sports fan groups — from soccer and handball to basketball and golf.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
04/07/2026 - 04/08/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,514 total population surveyed, of which n=1,144 interested in sports, n=968 interested in soccer, n=564 interested in handball, n=662 interested in basketball and n=282 interested in golf (each top 2 on 4-point scale)
Question
Question
Which statement most accurately describes your purchase behaviour for larger investments in your home?